• Mar 2021 Journal Article Social Compass

    The translation of self-spirituality into organizations

    This study provides an analysis of rich field-based data regarding the translation of self-spirituality into Israeli public schools. The study also draws from research conducted in other Western for-profit and health organizations. While the analysis supports existing assertions from research regarding the increasing market orientation of the culture of self-spirituality show more
  • Dec 2020 Video Lecture

    "Working Fathers" in Japan: Leading a Change in Gender Relations?

    "אבות עובדים" ביפן: מובילים שינוי ביחסי מגדר?
    בהרצאה זו חושפת פרופ' גולדשטיין-גדעוני מאוניברסיטת תל אביב מאמצים להניע תהליכים מנוגדים לחוזה המגדרי ביפן ("from doing gender" to "undoing gender") במסגרת הפעילות של עמותה ללא מטרות רווח בשם Fathering Japan. מטרת העמותה הפועלת ביפן מאז 2007 להגדיל את הלגיטימציה החברתית למעורבות של גברים בגידול ילדיהם. בעוד היא מדגימה באופן ביקורתי את הפערים בין אידאולוגיה מגדרית show more
  • May 2020 Journal Article Gender, Work and Organization

    ‘Working fathers' in Japan: Leading a change in gender relations?

    Does the emergent phenomenon of ‘working fathers' herald a process of change in gender relations in Japan? Against the background of the current discourse in Japan about new modes of fathers' participation in the family, the article focuses on the small group of working fathers — men who explicitly organize their working lives around family responsibilities — to examine show more
  • Apr 2020 Video Lecture קורונה בתנועה - אוניברסיטת תל-אביב

    The Corona Crisis in Japan as a Trigger for Finding New Balances Between Home and Work

    משבר הקורונה ביפן כטריגר למציאת איזונים חדשים בין בית ועבודה
    קורונה בתנועה: מבטים ותובנות מאסיה
    החוג ללימודי מזרח אסיה באוניברסיטת תל אביב מציג סדרת הרצאות הנוגעות למגיפת הקורונה והשפעתה על מזרח אסיה
  • 16 Mar 2020 Haaretz

    Symbiotic Relationships: How Sticky Is Too Sticky?

    זוגיות סימביוטית: כמה דביק זה דביק מדי?
    מתי הסימביוזה ביחסים היא חלק טבעי מהאהבה ומתי היא מתחילה לחבל בקשר, איך זה קשור לריקוד של דג הנקאי, ולמה ביפן זה אחרת
  • 9 Jan 2020 Haaretz

    Who benefits from the gender conflict

    את מי משרת העימות המגדרי
    הוויכוח סביב השאלה מי סובל יותר כובל אותנו למאבק עקר, שמונע מאיתנו להיאבק בשיטה הכלכלית שגורמת לכולנו סבל משותף
  • 23 Sep 2019 The Marker

    Save the Japanese Economy and Put Up a Washing Machine

    להציל את כלכלת יפן ולהעמיד מכונת כביסה
    יפן מזדקנת, קצב הילודה בה נמוך והכלכלה שרויה בתרדמת עמוקה. הפתרון לכל הבעיות האלו היה אמור להיות שילוב נשים בשוק העבודה, אך ראש הממשלה שינזו אבה למד על בשרו שתוכנית שמתבססת על מה שטוב לשוק, ולא לנשים, סופה להיכשל
  • May 2019 Journal Article Journal of Family Issues

    The Japanese Corporate Family: The Marital Gender Contract Facing New Challenges:

    The analytical prism of gender contract is used in this article as a means to conceptualize the cultural construction of the idea of the heteronormative “ordinary” Japanese family, a construct that gained hegemonic dominance over the course of Japan’s stable prosperous postwar period (1960s-1980s); and from there, for examining the strength of this normative “contract” show more
  • 25 Feb 2019 הקרן הלאומית למדע - מחקר בגובה העיניים

    New Fathers in Contemporary Japan

    אבות חדשים ביפן בת זמננו
    על רקע התפיסות המגדריות השמרניות ואי השוויון המגדרי המאפיינים את יפן, בשנים האחרונות מתרחבת תופעה חדשה של אבות המעוניינים להיות שותפים בגידול הילדים ובעבודת הבית. המחקר שלי מצביע על האתגרים הניצבים בפניהם כיום
  • 2018 Book Chapter Consuming Life in Post-Bubble Japan: A Transdisciplinary Perspective

    Consuming Domesticity in Post-Bubble Japan

    Post-bubble Japan is characterized by an unprecedented diversity and proliferation of options for lifestyles for women. Paradoxically, it was the bursting of the economic bubble in the 1990s that caused the market to intensify its grip on Japanese women of all ages. This chapter focuses on one of the main social roles still available to women in Japan – that of the show more
  • Apr 2017 Book Chapter Life Course, Happiness and Well-being in Japan

    Being happy as a woman: The promise of happiness for middle-class housewives in Japan

    This chapter focuses on the ideas of happiness grasped by middle-class housewives of today's Japan. It also focuses on happiness as a socio-cultural idea and on the way people in a specific cultural context conceive happiness. The chapter shows the ideas of happiness for contemporary middle-class housewives still are strongly related to the ideas or pursuit of stability show more
  • Mar 2017 Journal Article Asian Studies Review

    “The Joy of Normal Living” as the Promise of Happiness for Japanese Women and their Families

    “The Joy of Normal Living” is at once the motto and the ideology of Kurihara Harumi, Japan’s best-known charisma housewife and icon of domesticity. This article looks at the relationship between “normal living” and the promise of happiness, as formulated in postwar Japan. Beginning with the government’s promotion, in the early postwar period, of the idea of akarui show more
  • Aug 2016 Conference Paper Academy of Management Proceedings

    Exploring the Source in Translation

    This study explores the travelling of ideas and practices from one context to another. Using qualitative data collected at two points in time about the translation of New Age Spirituality (NAS) practices to Israeli public schools, we demonstrate that at the encounter with public schools, NAS practices are molded into a platform supporting diverse and inherently different show more
  • 31 Mar 2015 Video Lecture אתנחתא - אוניברסיטת תל-אביב

    Ikumen: A new fatherhood in contemporary Japan

    איקומן: אבהות חדשה ביפן בת זמננו
    מתוך הרצאות חודש מרץ של "אתנחתא" בסימן המזרח הרחוק.

    אוניברסיטת תל-אביב מזמינה אותך לאתנחתא - אירועי ידע הפתוחים לקהל הרחב וכוללים מגוון הרצאות וסדנאות מרתקות.

  • Nov 2014 Book Review Womens Studies International Forum

    Dilemmas of adulthood: Japanese women and the nuances of long-term resistance, by Nancy Rosenberger

    Dilemmas of adulthood is based on a longitudinal study. In 1993 the author located and interviewed single Japanese women who were then between 25 and 35 years of age; she then interviewed the same women in 2004. One of the strengths of the book lies in the long-term relationship that Nancy Rosenberger had with this group of about 40 women. As a cultural anthropologist show more
  • Jul 2014 Book Review Journal of Japanese Studies

    Coffee Life in Japan, by Merry White

    Japanese visitors to cafés are there “to watch and take note,” so writes Merry White (p. xi) in an absorbing book about coffee and cafés in Japan. White compares her stance to that of these imaginary café visitors. The author is well present in the book, which can be read, at least in part, as an ethnography, or at any rate as an ethnographic memoir, summarizing the show more
  • 14 Mar 2013 Video Lecture University of Michigan Center for Japanese Studies

    Housewives and Salarymen in Postbubble Japan: Are We Facing a Changing Gender Contract?

    The "standard family" consisting of a breadwinner salaryman and a professional housewife has become one of the major socio-cultural identifying marks of postwar Japan. This lecture explores the developmental factors of the socio-cultural pattern.
  • Aug 2012 Journal Article US-Japan Women's Journal
  • Jun 2012 Book Palgrave Macmillan, New York

    Housewives of Japan: An Ethnography of Real Lives and Consumerized Domesticity

    Women in postwar Japan have never felt completely free from the traditional concept of the housewife. Drawing on a unique ethnographic inquiry, Ofra Goldstein-Gidoni explores the complexities of the relationship between socially and culturally constructed roles bestowed on Japanese women and their real lives. With a novel approach to the use of the Internet and email show more
  • Oct 2011 Journal Article Group & Organization Management

    Spirituality as a Discarded Form of Organizational Wisdom: Field-Based Analysis

    In this article, we examine what really happens when spirituality enters profit organizations. We suggest looking at workplace spirituality as a form of organizational wisdom. When surveyed, managers and consultants attested that spirituality improved their awareness at work, enhanced communication, and reduced stress. Yet our results show that workplace spirituality show more
  • 2010 Book Chapter Berg Encyclopedia of World Dress and Fashion: East Asia

    Bridal Dress in Japan

    Modern Japanese wear Western-style clothing (yôfuku). Japanese attire (wafuku) that is clearly distinguished from Western attire is worn mainly on ceremonial occasions, especially for life-cycle events such as weddings, funerals, and the coming-of-age ceremony (seijin shiki) celebrated at the age of twenty. Of all these occasions, the wedding ceremony is marked not only show more
  • 2010 Encounters

    On Cultural Otherness in the Era of Globalization 3.0: Israeli Fans of Japanese Popular Culture and “Japan”

    This article explores the effects of the merging of two cultural processes, one local and the other global, on the production and meanings of cultural Otherness in an era characterized by revolutionary developments in technologies of communication and cooperation to the point it was dubbed the Globalization 3.0 Era. The first local cultural process is the emergence of show more
  • 1 Jul 2009 Journal Article Organization

    From Temples to Organizations: The Introduction and Packaging of Spirituality

    This article is based on a research of Israeli spiritual consultants and their interaction with local organizations. The incorporation of ideas of spirituality into the world of efficient management and organizations seem on the outset to be `unnatural'. We show that while this inherent contradiction does not disappear, spiritual consultants employ various ways to show more
  • 20 Jun 2009 Book Review Social Science Japan Journal

    I'm Married to Your Company! Everyday Voices of Japanese Women, by Masako Itoh

    I'm Married to Your Company! Everyday Voices of Japanese Women is not an ordinary translated book. Nobuku Adachi and James Stanlaw, both anthropologists, have not only translated the book from Japanese into English, they also edited and annotated the original Japanese book. Or, in other words, they seem to have been aiming at a translation in its more general implication—a show more
  • May 2007 Book Review American Ethnologist

    Beauty Up: Exploring Contemporary Japanese Body Aesthetics, by Laura Miller

    "Up is a good word for beauty advertising; it is optimistic and full of promise" (p. 182). As readers can see in Beauty Up, the promise is not only for customers but also, maybe even more so, for the prospering beauty industry itself. Laura Miller offers an exploration of the Japanese beauty and aesthetic industry from the mid-1990s to the early 2000s. Through Miller show more
  • 1 Jul 2005 Journal Article Journal of Consumer Culture

    The Production and Consumption of 'Japanese Culture' in the Global Cultural Market

    This article presents an unusual angle for the study of consumer culture in a case study of an explicit process of the production and consumption of ‘culture’, or more specifically, of a product, which carries the label: ‘Japanese culture’, and which crosses national borders. The general context is that of cross-cultural consumption and cultural globalization. Globalization show more
  • 1 Jan 2005 Book Chapter A Companion to the Anthropology of Japan

    Fashioning Cultural Identity: Body and Dress

    Modern Japanese wear Western clothing (yo¯fuku). Japanese attire (wafuku) that is clearly distinguished from Western attire is worn mainly on ceremonial occasions especially in life-cycle events, such as weddings, funerals, and the coming-of-age ceremony (seijin shiki) celebrated at the age of 20. On all these occasions it is predominantly women who put on the kimono show more
  • 1 Sep 2003 Journal Article Ethnos

    Producers of ‘Japan’ in Israel: Cultural appropriation in a non-colonial context

    This paper is concerned with the appropriation and re-production of Japanese culture by Israelis in Israel. The paper argues that both studies that locate processes of cultural appropriation in the context of a clear colonial or post-colonial relationship and studies that emphasize the free ‘global cultural supermarket’ cannot fully explicate the processes of cultural show more
  • 2003 Journal Article Israeli Sociology

    "Japan is Here?": "Japan" as a Cultural Alternative in Contemporary Israel (Hebrew)

    "יפן זה כאן?" — "יפן" כאלטרנטיבה תרבותית בישראל של שנות האלפיים
    ...זה דור שלם של אנשים שלא אכפת להם כמעט מכלום
    עם מי לישון, מתי לקום
    ואיפה הזהות שלנו?...
    זה דור שלם של אנשים שלא אכפת להם כמעט מכלום
    עם מי לישון, עם מי לקום
    ואיפה הילדות שלנו? בתוך מחשב,
    בתוך אתר של כמה מופרעים שכבר איבדו את הרצון שיהיו להם פנים.

    מילים אלה לקוחות משיר פופולרי של הזמר הישראלי עברי לידר. השיר, ששמו "בתי קפה", נפתח
    show more
  • 1 Jan 2002 Journal Article Japan Forum

    'Shall We Dansu ?': Dancing with the 'West' in contemporary Japan

    In this article we offer a reading of the film 'Shall We Dansu ?' as a cultural text which sheds light on the intriguing theme of the various ways in which things Western and the 'West' as a cultural concept are played with in contemporary Japan. Social dancing has been regarded, from the time of its introduction to Japan in the 1930s, as a Western social skill. While show more
  • 1 Apr 2001 Journal Article Social Science Japan Journal

    Hybridity and Distinctions in Japanese Contemporary Commercial Weddings

    By looking at modern Japanese wedding patterns and at recent changes in the wedding ceremony, this paper seeks a better understanding of the processes in which the foreign and the local interact in this so-called era of globalization. My alternative approach emphasizes distinctions.The commercial Japanese wedding, which is a combination of Japanese and Western styles show more
  • 1 Mar 2001 Journal Article Journal of Material Culture

    The Making and Marking of The ‘Japanese’ and the ‘Western’ in Japanese Contemporary Material Culture

    This article uses the analysis of sets of contemporary Japanese cultural materials in order to explore the dynamics of the significant process of making and marking of the ‘Japanese’ and the ‘Western’ in contemporary Japanese culture. Through the observation of material culture - mainly food and clothing - in its public presentational arenas, it aims at reaching a better show more
  • Jan 2000 Journal Article Ethnos

    The production of tradition and culture in the Japanese wedding enterprise

    In this article I examine the production of culture in the contemporary commercial Japanese wedding. This is analyzed in relation to the theoretical discourse of ‘the invention of tradition’. However, while this ‘invention’ is usually related to political motivations, I discuss the invention of tradition and of culture for economic motivations. I offer a broader show more
  • 22 Sep 1999 Journal Article Ethnology

    Kimono and the construction of gendered and cultural identities

    This article argues that the distinction between Japanese and Western attire is a part of the process of the construction of gendered and cultural identities in modern Japan. Kimono in modern Japan has been invented as national attire and as a marked feminine costume. Women have become models of Japanese femininity, as contrasted with men, who have been given the role show more
  • 1 Mar 1997 Book University of Hawaii Press

    Packaged Japaneseness: Weddings, Business and Brides

    Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour.
  • Nov 1993 Book Review Ethnic and Racial Studies